Do I need my own product?

Yes you most certainly do. You might say “Hang on Ed, the Guru’s are telling me No I don’t”. Yes that’s true. I’ve covered that in a previous post. To put it simply they are trying to sell you their products. And they would say that, wouldn’t they?

How do I get a product you may ask? Ask and yee shall be told! Well there are two ways really, the first :
Develop your own product. This could be, write an eBook, write an article, develop a piece of software, build something, if you have a particular talent, or knowledge, then you can teach others, this is not an exhaustive list, but hopefully you get the picture.

The other way is OPP. No, it isn’t a rap song from a few years ago? It stands for Other People’s Products. Obviously depending on the product, you have to enter into an agreement with that party to enable you to use/sell their product. Now here is the tricky bit the other party is bound to put controls and restrictions on what you can and cannot do with the product. Of course they are you would too.

Now let me introduce another concept PLR and Resale Rights.

This particularly applies to Digital products. PLR stands for Private Label Rights. What this means is when you have bought the product from the owner, depending on the restrictions attached, you can sell that product as your own. You may be able to edit it and re-write it (Highly Recommended) put your name on it , keep all of the profits etc. There is usually a Rights.text file attached detailing your rights to that product.

Resale Rights:

A product with resale rights does exactly what it says on the box. You have rights to resell the product and keep all the money. But under no circumstances can you edit the product or claim that it is your own work. Again there will or should be a text file attached detailing your rights. So there you have it. Go and research these two methods and see which one suits you the best.. Yes you can have your own product.

However please remember, at all costs, what you should be doing in selling or giving away your product ( and this should be your primary goal) is giving VALUE. I capitalized VALUE because that is what your product should be doing, enriching your buyers life. So many new Online Marketers/Internet Marketers fail because they are perceived as just flogging a product just to make a quick dollar because they never give value to their customers. Yes I know that is oh so tempting when you are new and struggling. Your product has to be perceived as having value to your customers something that they can’t live without, or you are dead in the water. Think for a moment, would you buy a product if it wasn’t of worth to you?


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9 Responses to “Do I need my own product?”

  1. Adrienne says:

    Once I started having success in affiliate marketing Ed, this is what I did. I got a PLR product that was already set up for me. I had the free opt-in reports and then the product itself that also came with an upsale.

    Great way to get started if you don’t want to create one yourself. Sure will save you a lot of time and heartache.

    Thanks for sharing just how easy this is to get started.

    Adrienne recently posted..Lessons I Learned From A Truly Great ManMy Profile

  2. Barry Wells says:

    Hi Ed, I just came over from Adrienne’s blog.

    PLR is a great way to get started creating products from 2 points of view:

    1, you get a product that’s nearly complete. I say nearly complete as we should always edit the product to put our spin on it and add our links etc.

    2, it’s gets people used to writing so that when they come to create their own products they have a better understanding of what it takes. Rather than trying to write one straight out, getting half way and giving up as so many do.

    Thanks Ed
    Barry Wells recently posted..I’m Going To Interview An Expert, Do YOU Have Any Questions You Need Answering?My Profile

    • Ed says:

      Hi Barry,

      Welcome and thanks. You are of course right. Two very good points. Agreed you should always edit the product as much as possible to make it your own and freshen it up . Yes I agree, it sure does get you writing and of course reading as well. That sure puts you well down the road to producing your won eBook.

      All the best,


  3. Jimmy says:

    Hi Ed,

    I am a believer of creating our own product or selling someone else’s product that you have used and truly believe in. I know it can be a royal pain to create your own product, but is the best way to reach out to people in the long run. I am not into making money fast. For me helping others is first, the money comes later if at all. Sounds idealistic? You bet! But it sure make me feel damn good knowing that I have given from my heart.
    Jimmy recently posted..The Demise of Childhood Education – From Singing, Dancing, Drawing and Playing to Composition, Calculus, Quantum Physics and GeologyMy Profile

    • Ed says:

      Hi Jimmy ,
      Thanks for sharing that with us. It is not idealistic to put people first. That is the way society should be and not money, money, money. It used to be that way until the we were encouraged to be so by this current culture. Agreed it is a pain creating a product but it’s worth it and necessary.


  4. Jewell says:

    Excellent post, I actually watch for fresh news from you.

  5. the first giveaway to build my email list was a PLR. it saved me a lot of time and effort,
    and I agree that as long as our goal to to give value then there is no problem using them.

    Faissal Alhaithami recently posted..facebook landing tab: A Complete GuideMy Profile

    • Ed says:

      Hi Faissal,

      Agreed PLR is a good way to go. But don’t forget it’s best to rewrite it. Thanks for the comment and welcome to my blog.

      Talk soon.


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